Today, R/GA Ventures, IPG, and Snapchat, Inc announce the companies chosen for the R/GA Marketing Tech Venture Studio with IPG. The selected companies represent the future of mobile marketing and advertising across video creation and consumption, data, analytics, commerce, machine learning, and personalization.
As with all R/GA Ventures programs, R/GA will provide each selected startup with its award-winning product development, business transformation, marketing, branding, design, and technology services. Additionally, each company in the program will collaborate with and receive feedback and guidance from senior product and strategy leaders within Snapchat Inc. The program will also provide access to industry-leading experts from across the full range of IPG operating companies as well as access to the global networks of R/GA and IPG including clients, industry partners, mentors, and investors.
Up to ten companies from around the world will be selected to participate in the program. These companies will be a mix of early and growth-stage startups that are leveraging technology to improve the creation and delivery of mobile advertising. This includes but is not limited to companies focused on creating videos and other engaging mobile experiences, optimizing ad delivery, measuring data analytics, and applying AI and machine learning concepts to marketing.
Capital investment of $120K for up to 6% equity
Co-workspace facilities provided in R/GA’s New York office
Mentors from the Program Partners and their respective networks
Partnership, distribution, and strategic support from the R/GA and IPG global agency networks
Strategic marketing, design, development, and branding services from R/GA
Invite-only Demo Event at program conclusion
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