Startups from around the world are encouraged to apply. The application period has been extended through March 6th. The program will start on May 15th and will conclude in September with a demo event in R/GA’s NYC headquarters, at which each company will have the opportunity to present to an invited audience of industry leaders, investors, and press. In addition, the program companies will have the opportunity to attend the Cannes Lions festival in June to present their businesses and meet with global brand leaders.
“We believe that mobile engagement has given rise to some of the best and most unique advertising opportunities,” said Imran Khan, Snap Inc. Chief Strategy Officer. “We are excited to work with R/GA and IPG to support innovative companies that help marketers provide creative and effective advertising experiences.”
The Program will also provide access to industry-leading experts from across the full range of IPG operating companies as well as access to the global networks of R/GA and IPG including clients, industry partners, mentors, and investors.
“We believe this program will provide a crucial differentiation for startups developing the next wave of innovation in marketing technology and mobile video.” -Stephen Plumlee, R/GA Global Chief Operating Officer
Up to ten companies from around the world will be selected to participate in the program. These companies will be a mix of early and growth-stage startups that are leveraging technology to improve the creation and delivery of mobile advertising. This includes but is not limited to companies focused on creating videos and other engaging mobile experiences, optimizing ad delivery, measuring data analytics, and applying AI and machine learning concepts to marketing.
Capital investment of $120K for up to 6% equity
Co-workspace facilities provided in R/GA’s New York office
Mentors from the Program Partners and their respective networks
Partnership, distribution, and strategic support from the R/GA and IPG global agency networks
Strategic marketing, design, development, and branding services from R/GA
Invite-only Demo Event at program conclusion
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